Are you marketing your brand on social media? Firstly, you should.
A recent study showed that brands experienced a 25% increase in engagement just from marketing in this platform. It works for any type of business especially E-Commerce. More than just a social network for images, it is also a place to share inspiration for lifestyle. I think that this is the main reason why selling on Instagram has been more effective than before.
Over 800 million monthly users are active on the site. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given.
Large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too. You need to post the right kind of content to stay relevant to current followers while also bringing in new ones. But it can be hard to know which kinds of posts work best for growing your audience.
Powerful Instagram marketing tips (that actually work) that you can use to milk the popular platform for all that it’s worth.
1. Get Instagram Influencers on Board
Instagram influencers are users who have built a community on the platform by sharing relevant content that resonates with their audience. They can influence their audiences’ decision about an idea, product, or brand in their niche. Instagram influencer marketing is a highly engaging marketing model that is being increasingly used by brands to target groups of users that are their ideal audience.
2. Switch to a business profile ASAP
There are some clear benefits to having a business profile. A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.
You can also access Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts.
Once you’ve unlocked the free perks that come along with a business profile, you need to start using them to track metrics and understand your audience.
3. Incorporate Relevant Hashtags
With the rising competition of Instagram marketers, hashtags have also become more competent. Instagram allows you to use up to thirty hashtags per caption. And although it is tempting to utilize this allowance with all relevant hashtags to your business, you must have an Instagram strategy in place to make the best out of hashtags.
4. Go Live on Instagram
Going live on Instagram helps you engage with your audience directly, creating a sense of connectivity. It allows you to share a sneak peek into your company, event, or daily life. You can also host Q&A sessions with your audience on Instagram Live.
An advantage of Instagram Live is that it offers good engagement and users get a unique insight into your world. You can also save your streamed videos and share them as posts. You can also edit and lengthen them to share more details you might’ve missed when live.
5. Optimize Your Instagram Bio
Your Instagram bio is the first thing that users will see when they land on your profile. To make sure that you engage these users, you need to build a bio that is informative, captivating, and engaging.
Add a relevant URL where you want to drive the traffic to – it can be your website home page, a landing page, or your product demo page. Also, make sure you use a trackable link to analyze the traffic sourced from your Instagram page.
6. Create sponsored ads
The best part?
You can control exactly how much you want to spend on them by setting an ad budget.
This gives brands the ability to target their audience in a whole new way. Before sponsored posts, only users following your account could see your updates and photos.
7. Interact with followers to spark growth.
If someone takes the time to leave a comment on one of your posts, take two seconds to reply and thank them. That simple engagement can create a loyal customer as well as a raving promoter of your brand. Since they are being introduced to your Instagram profile through a friend, there is less resistance, resulting in many of the tagged users following your profile.
8. Cross-promote Instagram posts.
Post across all over your other social media profiles — Facebook, Twitter, LinkedIn, etc. — and invite them to follow your Instagram profile. They are already following you on social media, so they are obviously interested in what you offer, so give them another way to socially connect to your brand.
9. Post at the right times
If all they see is your brand on their news feed, they’re probably going to unfollow you as fast as possible.
But you want to post on a consistent basis so that you stay in their news feed regularly.
One of the best ways to do this is to only post during peak days and hours when your followers are online.
Over-posting on Instagram is a surefire way to turn off your existing followers.
Finally, be sure that you track the right metrics to see how your Instagram marketing efforts are paying off.
Keep an eye on the follower growth rate, engagement rate, and your URL click-through rate.